Marcos Placona, Founder of DevRel Bridge

Marcos Placona

Founder, DevRel Bridge · London, UK

Marcos Placona is the founder of DevRel Bridge. He has spent more than a decade in developer relations, leading teams and programs at some of the best-known developer platforms. As Head of Developer Relations for EMEA and LATAM at Twilio, he built the international programs that helped make Twilio the go-to platform for communication APIs. As Global Director of Developer Relations at Circle, he led worldwide DevRel strategy and scaled the developer ecosystem during the growth of digital currency infrastructure.

At DevRel Bridge he works with developer-tool companies to find where developer adoption breaks and fix it, from positioning and onboarding to content, community, and launches. He has spoken at more than 50 conferences and is the author of How to Build Developer Ecosystems: From Zero to Hero, a practical framework for developer-led growth.

Background

  1. Since 2023

    Founder

    DevRel Bridge

    Helps developer-led companies turn attention into adoption, pipeline, and revenue through senior DevRel strategy and hands-on execution.

  2. Circle

    Global Director of Developer Relations

    Circle

    Led global developer relations strategy and execution, and scaled Circle's developer ecosystem while building trust and adoption in an emerging market.

  3. Twilio

    Head of Developer Relations, EMEA and LATAM

    Twilio

    Created and led international developer relations programs that reached hundreds of thousands of developers and helped establish Twilio as the go-to platform for communication APIs.

Expertise

What Marcos works on

  • Developer Relations
  • Developer community building
  • Scaling developer communities
  • Developer advocacy
  • Developer experience
  • Technical content strategy
  • API documentation and developer onboarding
  • Developer marketing
  • Go-to-market for developer tools
  • DevRel metrics and ROI

Book

How to Build Developer Ecosystems: From Zero to Hero - A Practical Framework for Developer-Led Growth

Marcos's practical framework for developer-led growth, drawn from building developer programs at Twilio and Circle.

About the book

Articles

Articles by Marcos Placona

Work with Marcos

Tell us where developer adoption is stalling, and we will tell you honestly whether we can help.

Book a CallMeet the team