DevRel Strategy

Signups are up and first successful API calls are not. How to find the exact step where new developers stop, what to fix first, and when an outside audit is worth it.

Marcos Placona

Oct 237 min

Hire your first DevRel person or bring in a consultant? A direct rule, a side-by-side cost and timeline table, and three fixed-scope options with prices.

Marcos Placona

Oct 139 min

A practical checklist for launching a developer tool: positioning, a tested quickstart, docs, demo and distribution, launch week tasks and a post-launch review.

Marcos Placona

Oct 136 min

How to choose a DevRel agency or consultant: the criteria that matter, a comparison of named providers with public pricing, and questions to ask.

Marcos Placona

Sep 2411 min

What DevRel as a service includes, how it's priced, and when it beats hiring in house. A practical guide for developer-tool teams.

Marcos Placona

Sep 247 min

How to measure DevRel ROI: which DevRel metrics leadership cares about, how to tie them to adoption and revenue, and what to stop reporting.

Marcos Placona

Sep 247 min

How DevRel team placement in org charts affects metrics and success. Which KPIs matter by reporting structure, and how to advocate for them.

Marcos Placona

Jun 253 min

Confused about DevRel vs Developer Advocacy? Get the real breakdown on roles, skills, salaries, and KPIs from someone who's been in the trenches.

Marcos Placona

May 2712 min

Key lessons from helping startups build successful DevRel programs. Get insights on growing developer communities and driving engagement.

Marcos Placona

Sep 64 min

How to build a developer program strategy: set goals, map the developer journey, pick your first focus, staff it, and measure what matters.

Marcos Placona

Sep 59 min

Why a strong DevRel strategy is crucial for startup success. Get insights from Marcos and book a free consultation to grow your community.

Marcos Placona

Sep 44 min

Complete guide to breaking into Developer Relations: essential skills, salary expectations, interview prep, and steps to land your DevRel role.

Marcos Placona

Aug 299 min

Learn to create concise, impactful blog posts for developers. This guide covers structure, key concepts, and code examples that work seamlessly.

Marcos Placona

Aug 235 min