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DevRel Strategy

Craft or refine your Developer Relations strategy, aligning it with your business goals for maximum impact and measurable results.

Overview

Whether you're building DevRel from scratch or need to optimize an existing program, our strategic consulting helps you create a clear roadmap for developer success. We work with you to understand your unique business context, target developers, and competitive landscape to craft a strategy that drives real business results.

What's Included

Comprehensive solutions tailored to your needs

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Developer Segmentation

Identify and target the right developer personas and communities for maximum impact and engagement.

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DevRel OKRs & KPIs

Define measurable objectives and key results that align DevRel efforts with business outcomes.

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Developer Journey Mapping

Map the complete developer experience from awareness to advocacy, identifying key touchpoints.

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Go-to-Market Planning

Strategic launch planning for developer-focused products, APIs, and tools.

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Team Structure Design

Optimal DevRel team organization, roles, responsibilities, and hiring strategies.

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Growth Strategy

Scalable strategies for growing developer adoption and community engagement.

Our Process

A comprehensive approach to developing your DevRel strategy

1

Discovery & Assessment

We start by understanding your current state, target developers, business goals, and competitive landscape.

  • Current DevRel program audit
  • Target developer persona research
  • Competitive landscape analysis
  • Business goal alignment assessment
2

Strategy Development

Based on our findings, we craft a comprehensive DevRel strategy tailored to your unique situation.

  • Developer journey mapping
  • Channel strategy planning
  • Content strategy framework
  • Community engagement roadmap
3

Implementation Planning

We create detailed implementation plans with timelines, resource requirements, and success metrics.

  • Phased implementation roadmap
  • Resource allocation planning
  • Success metrics and KPIs
  • Team structure recommendations

Key Benefits

Why this service drives results

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Strategic Clarity

Eliminate guesswork with a clear, data-driven DevRel strategy that aligns with your business objectives and developer needs.

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Resource Optimization

Maximize ROI by focusing efforts on the right channels, audiences, and activities that drive measurable business results.

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Measurable Impact

Track progress and demonstrate value with clearly defined KPIs and success metrics tied to business outcomes.

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Faster Growth

Accelerate developer adoption and community growth with proven strategies and best practices.

What You'll Receive

Tangible deliverables you can implement immediately

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DevRel Strategy Document

Comprehensive 30-50 page strategy document covering all aspects of your DevRel program

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Developer Personas

Detailed profiles of your target developer segments with pain points and motivations

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Journey Maps

Visual maps showing developer touchpoints from awareness to advocacy

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KPI Dashboard Framework

Metrics framework with tracking recommendations for measuring DevRel success

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90-Day Implementation Plan

Detailed roadmap for the first 90 days of strategy execution

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Team Structure Guide

Organizational recommendations including roles, responsibilities, and hiring plans

Real Results

How we've helped companies like yours

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API Platform Startup

Financial Technology

Needed to build developer adoption strategy for their new payment API in a competitive market.

Result:

Achieved 300% increase in API sign-ups and 2.5x improvement in developer activation rates within 6 months.

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Cloud Infrastructure Company

Enterprise Software

Struggling to measure DevRel impact and justify continued investment in developer programs.

Result:

Implemented comprehensive metrics framework resulting in clear attribution of $2.3M in pipeline to DevRel activities.

Investment & Timeline

Strategy engagements typically range from $15K-$50K depending on scope and complexity, with most projects completing within 4-8 weeks. We offer flexible payment options and can break larger engagements into phases.

Ready to Build Your DevRel Strategy?

Let's discuss your DevRel goals and create a strategy that drives measurable business results.