Get answers to common questions about our fractional DevRel services, pricing, and approach.
Services & Approach
What exactly is fractional DevRel?
Fractional DevRel means you get access to senior-level developer relations expertise without hiring a full-time team. We work with you on a part-time basis, providing strategic guidance, content creation, community building, and program management at a fraction of the cost of in-house hiring. Learn more about DevRel fundamentals in our comprehensive guide: What is DevRel.
How is this different from hiring a DevRel consultant?
Unlike traditional consulting that focuses on strategy documents, we're hands-on partners who execute alongside you. We become an extension of your team, handling everything from content creation to community management, developer advocacy, and strategic planning. Discover proven strategies in our guide to building successful developer programs.
What size companies do you work with?
We work with companies ranging from early-stage startups to established enterprises. Our sweet spot is B2D (business-to-developer) companies with APIs, developer tools, or platforms that need to build and engage developer communities. For startups specifically, read our insights on why effective DevRel is crucial for startup success and our DevRel lessons for startups.
Do you work with companies outside of tech?
While our expertise is in developer relations, we occasionally work with companies in adjacent spaces like fintech, healthcare tech, or any industry that has a developer-facing product or API.
Pricing & Packages
How does your pricing work?
We offer three main options: Quick Strategy Sessions ($995 for 60 minutes), Monthly Retainers (starting at $4,000/month for 8 hours), and Custom Consulting ($500/hour). The monthly retainer is our most popular option as it provides ongoing support and momentum.
What's included in the monthly retainer?
The base monthly retainer includes up to 8 hours of strategic consultation, dedicated Slack channel support, content strategy and review, community growth guidance, monthly performance reports, event planning, and developer journey optimization. For insights on creating effective developer content, check out our guide on developer-friendly blog post structure.
Can I scale up or down my engagement?
Absolutely! Our fractional model is designed to be flexible. You can start with a strategy session, move to a monthly retainer, or scale up to more hours as your needs grow. No long-term contracts required.
Do you offer any guarantees?
While we can't guarantee specific metrics (as DevRel success depends on many factors), we do guarantee our commitment to your success. If you're not satisfied with our work in the first month, we'll work with you to make it right.
Working Together
How quickly can we get started?
We can typically start within a week of our initial conversation. For strategy sessions, we can often schedule within 2-3 days. For monthly retainers, we'll need a brief onboarding call to understand your goals and current state.
What information do you need to get started?
We'll need to understand your product, target developers, current DevRel efforts (if any), business goals, and key challenges. We'll gather this information during our initial consultation call.
How do you measure success?
We work with you to define success metrics that align with your business goals. This might include developer adoption rates, community engagement, content performance, API usage growth, or developer satisfaction scores. We provide monthly reports tracking these metrics. Learn more about building and scaling programs in our step-by-step developer program guide.
Do you work with our existing team?
Yes! We're designed to complement and enhance your existing team. Whether you have marketing, product, or engineering teams, we'll work collaboratively to ensure DevRel efforts are aligned with your overall business strategy.
Expertise & Background
What's Marcos's background in DevRel?
Marcos has over 10 years of DevRel experience, including roles as Head of Developer Relations for EMEA, APAC & LATAM at Twilio and Global Director of Developer Relations at Circle. He's spoken at 50+ conferences worldwide and has built programs that reached hundreds of thousands of developers.
What industries have you worked in?
We have experience across communication APIs (Twilio), fintech and Web3 (Circle), developer tools, SaaS platforms, and various API-first companies. Our expertise translates well across any industry with a developer audience.
Do you have experience with our tech stack?
While we're technology-agnostic in our approach, we have deep experience with REST APIs, GraphQL, SDKs, developer tools, cloud platforms, and modern development workflows. We focus on the developer experience rather than specific technologies.
Getting Started
Should I start with a strategy session or monthly retainer?
If you're new to DevRel or want to validate your approach, start with a strategy session. If you have some DevRel experience and want ongoing support, the monthly retainer provides better value and momentum.
What if I'm not sure what I need?
That's exactly why we offer the 15-minute consultation call! We'll discuss your situation, goals, and challenges to recommend the best starting point for your specific needs.
Can you help us hire an in-house DevRel team later?
Absolutely! Many of our clients eventually hire in-house teams, and we're happy to help with job descriptions, interview processes, and knowledge transfer. We see this as a success story - you've grown to the point where you need dedicated resources. If you're considering a DevRel career yourself, check out our ultimate guide to landing a DevRel job.
Still Have Questions?
Can't find what you're looking for? Let's have a conversation about your specific needs and how we can help.